Richard Branson's media group said on its website, “Where Japan have J-pop, Korea have K-pop, and these five young ladies are leading exponents of the genre. Attempts to expand into China and a recent tour of America hint at plans for international breakthrough.”
It described the Korean group’s music as “candyfloss pop aimed squarely at the female teen market,” and recommended listening out for its latest hit song “So Hot”.
JYP Entertainment, the group’s agency, said The Wonder Girls was the only Asian girl-group on Virgin Media’s list.
“Since the news broke, the band's online music videos have been bombarded with a million hits. It seems that the performance the girls gave with other JYP singers, including Park Jin-young in the U.S. in February, has played an instrumental role in their popularity,” it said.